There have been several key changes to the programs to incorporate valuable dealer feedback and to better assist you in retaining current end users and securing new ones.
Cenex Lubricants will again make the same sizable investment in marketing programs, and increase funding for regional advertising.
Please carefully review the programs, as it has been demonstrated that accounts that use the marketing support programs to actively solicit new business have significant increases in lubricant sales.
2007 Marketing Programs Book Key Changes
Equipment Program is redesigned to attract new end users – three equipment programs will be offered to help secure new end users and retain current ones
Volume Credit Programs streamlined into one program – to simplify usage and help secure large agricultural accounts. The qualifying volume brackets levels have increased
Additional Cenex Lubricants promotion added – Cenex Lubricants will add a third sales promotion during the summer months to continue to support dealers in securing new end users
Increased investment in Cenex Brand and Lubricants advertising – to increase brand awareness in the trucking and construction markets, and to relaunch the Warranty program. General 50/50 Cost Share money will be used to help fund this effort, but will continue to be available for specific promotions
Submission deadlines have been established – to help streamline the submission process and improve tracking of the programs. See each program page for new deadlines
Additional sales and marketing tools added – to help you grow your lubricants business, including an equipment leasing option for dealers, how-to guide for converting current drum end users to bulk oil and ideas for combining the different marketing programs
2007 Marketing Programs Forms
Download forms by selecting either blank or sample.
