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Meet the cenexpert®

Mimi Falkman

Senior Marketing Specialist, CHS Lubricants

Mimi is passionate about premium-quality lubricants and educating people on the importance of using them in their operations. When she isn’t busy helping equipment owners learn about Cenex lubricants, Mimi is an active dog parent to two rescue dogs with her fiancé.

Expertise

Mimi has an extensive background in a variety of different industries. From experiential marketing to digital campaigns, Mimi uses a holistic approach to help illustrate all the ways equipment owners can benefit from premium-quality lubricants.

Fact

Mimi grew up in Minnesota but attended college in Dallas at Southern Methodist University. Pony Up!

Posts By Mimi Falkman

snow on car
How to Select the Right Winter Engine Oil

Do you know what type of oil to use in your car? Here’s some tips from our expert to help ensure you’re using the right oil this winter.

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truck on road
Enhance High-Mileage Fleets With Premium Oil

If you’re maintaining a high-mileage fleet, consider including premium oil as one of the tools in your toolbox.

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tractor
2 Tips for a Clean, Effective Engine

Spoiler alert: a dirty engine can noticeably lower equipment performance, even resulting in breakdowns. Avoid engine disasters this harvest using these tips from our lubricant expert.

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Semi driving in the snow
How to Reduce Your Fleet’s Cost per Mile With an Oil Change

Staying profitable in today’s competitive trucking industry requires tracking every dollar. Optimizing your maintenance routine can be an impactful cost-saving strategy.

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The Hoogland Brothers
Protect Equipment Bearings, Protect Your Operation

Premature bearing failure can stop your operation in its tracks. Learn how one simple change can help reduce this issue and protect your operation’s productivity.

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Wheel bearing
What Makes Grease Different From Oil?

Never send an oil to do a grease’s job. Here’s what every equipment owner should know about this important lubricant.

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What Makes Oil Break Down Between Drain Intervals?
What Makes Oil Break Down Between Drain Intervals?

Wondering how your oil breaks down between drain intervals? And how to prevent it? Here’s what you need to know.

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