With more than 1,500 independently owned and operated Cenex locations across the heart of rural America, no two are the same. Each store’s uniqueness has inspired and defined what it means to be POWERED LOCALLY®. So, as we approached the making of our commercial for the Big Game this year, we continued to find  creative inspiration from the communities at the center of what makes Cenex great.

Luckily, we didn’t have to look too hard… or too far. Because just a few hours away from Minneapolis’ Big Game sits a legend in Audubon, Iowa, that’s 30-feet tall and 45-tons. It was Albert the Bull – the world’s largest bull statue. The town’s very own “Super Bull.” We believed it even rivaled the stature of America’s largest sporting event.  

Check out the spot featuring Albert and some of Audubon’s finest.

Like any commercial, it all starts with the idea. Once we made sure we had the thumbs up from Audubon, we went to work. We brought onboard the same production company and director we used for our other POWERED LOCALLY® commercials for a Hereford-sized encore. Then, we set out to cast people from the region, including several Audubon residents who make an appearance in the fun, final shot.

Filmed in early November, our commercial was only possible thanks to the kindness and generosity of the Audubon community. Our director, Rocky, and his crew helped capture the big-hearted spirit of both Audubon and Albert. But it was the individuals who went out of their way to help us bring this idea to life that made it special. We couldn’t have asked for a warmer welcome to the town, even if our shoot days were incredibly cold. 

Each Cenex store prides itself on being an integral part of the places we operate. And those universal points of pride that define our hometowns inspire us to power what truly matters in our communities – the people in them. 

We hope you enjoyed our spot during the Big Game. But more than that, we hope you get a chance to visit Albert the Bull and Audubon yourself someday. You can bet we’ll be there.

But before you take off, check out our additional Super Bull commercials. Plus, we were so inspired by Audubon, we made a documentary about Albert the Bull and the community of Audubon. 
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