Cenex®: your fuel branding partner
As a local business owner, you want more than just a fuel provider - you need a trusted partner. When you choose Cenex®, you gain a business ally committed to your growth. From powerful brand recognition and generous financial assistance to comprehensive marketing resources and premium high-quality products, we equip you with everything needed to be successful. Together, we will create a valuable pillar for your community and a thriving business for you.
YOUR END-TO-END BRANDED FUEL SUPPLIER
Cenex offers a turnkey approach to retail branding so you can grow your business with confidence. Our comprehensive solutions are designed to help you attract customers, streamline operations and strengthen your market presence. This full-service support is backed by nearly a century of expertise. As a brand of CHS, a diversified agribusiness, Cenex powers more than 1,000 communities across 19 states through a trusted network of local retailers. When you partner with Cenex, you're joining a legacy of performance, reliability and growth.
Limited time offer
Brand with Cenex by August 31, 2026 and receive your first year of Patron Points loyalty, a customizable, data-driven loyalty program, FREE.
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WHERE LOCAL ROOTS
MEET NATIONAL STRENGTH
The power behind Cenex retailers
Cenex brings real scale and substance to your business. With deep operational resources and decades of industry experience, we don’t just promise support — we deliver it. The metrics below reflect the investment, infrastructure and reach you can count on when you choose to align your c-store with the Cenex brand.
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#1
Cenex is the energy brand of America's largest cooperative refiner. -
2 refineries
CHS operates two refineries in McPherson, Kan., and Laurel, Mont. -
$7 million
CHS provides nearly $7 million annually to retailers for marketing and improvement efforts. -
2,000+ milesWith over 2,000 miles of pipelines across the U.S. and Canada, CHS ensures reliable access to crude oil and efficient delivery of refined products. -
140+ terminalsOur network of 140+ terminals offer nearly 3 million barrels of storage capacity, ensuring consistent fuel availability. -
$10 millionTo date, CHS has contributed nearly $10 million in loan interest and principal buy-down payments to support c-store renovation efforts. -
127+ millionCHS payment solutions processes 127+ million credit card transactions annually. -
3+ billion gallonsCHS moves 3+ billion gallons of refined fuel annually.
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C-store growth programs
Unlock more traffic, visibility and sales for your c-store. Through strategic marketing initiatives and growth-focused programs, CHS helps strengthen the Cenex brand in every community it serves. These tools are designed to elevate your operation and deliver real results to your bottom line.
LIFT: Low-interest financing solution
LIFT helps Cenex retailers transform their stores through lighting, image, and facility upgrades. With low-interest financing and CHS contributions toward interest and loan principal, the program empowers retailers to enhance customer experience and safety on their terms.
RISE: Rebate & improvement support
RISE reimburses 100% of your local marketing and store enhancement costs – from social media and print to operational upgrades and image improvements.
THRIVR: Listing & social media management
THRIVR is a free, CHS-funded platform that helps you manage business listings, social media and your online reputation, all in one place.
Patron Points: Customizable c-store loyalty program
Patron Points makes loyalty simple and scalable. As the exclusive loyalty partner of Cenex, they help single-store and multi-store operators reward customers with points or discounts for in-store purchases. Their platform integrates seamlessly with leading POS systems to drive repeat visits and boost sales.
Dealer branding & advertising support
Effective marketing drives customer traffic and builds lasting brand loyalty. At Cenex, we equip our dealers with powerful advertising programs and easy-to-use tools designed to amplify your local presence and showcase the strength of the Cenex brand. Whether through national campaigns, customizable materials, or dedicated digital resources, our support empowers you to connect with your community and grow your business.
Create customizable marketing assets with Cenex Shop
Take control of your marketing with Cenex Shop, a user-friendly platform that lets you create professional, co-branded materials quickly—no need for outside designers or agencies. From in-store signage and pump toppers to print ads and billboards, Cenex Shop empowers you to customize and order the marketing tools that help your business stand out and attract customers.
Tools & brand assets
At Cenex, we know growing a business is no small feat, which is why we’re dedicated to helping our locally owned and operated partners thrive. We offer tools, resources and brand assets to help you build a successful and thriving business.
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Cenex Hub intranet
Gain access to everything you need to build your business and the Cenex brand through Cenex Hub, an all-in-one website designed to support retailers. -
Local store marketing guide
Leverage our c-store marketing guide to boost store traffic, increase sales and improve customer loyalty, all while capitalizing on the power of the Cenex brand. -
Monthly newslettersStay connected to the latest news and information from Cenex with monthly email updates from our In the Know e-newsletter.
Operations & retailer site excellence
Cenex provides the tools and programs to help you run a smarter, more profitable operation. From streamlining day-to-day tasks to enhancing site performance, our resources are built to support long-term growth and efficiency in the fast-moving c-store industry — so you can stay competitive and focused on what matters most: your bottom line.
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Operations & retailer site excellenceStreamlined credit card processingWith more than four decades of experience, CHS payment solutions is the answer for transparent, proactive, and personal credit card processing. Always striving to be one step ahead, they pioneered the automated fueling pump for customers to pay at the pump. Today, merchants in more than 19 states rely on them for timely transaction processing, simplified accounting, dependable cash flow and superior customer service.Learn about CHS payment solutions -
Operations & retailer site excellenceExpert retail supportCenex retail business specialists are an extension of your own in-store operations team. They offer expert advice, help customize development and operations programs, and work to maximize your site’s overall performance. These individuals specialize in business development, merchandising and marketing, revenue generation, employee training and development, store operations and expense controls. -
Operations & retailer site excellencePreferred vendor networkOur network of preferred vendors gives Cenex retailers access to high-quality products and services at competitive prices, helping you increase purchasing power, improve margins, and drive store traffic. -
Operations & retailer site excellenceData-driven site analysisThe Cenex 5-STAR feasibility study offers you a comprehensive analysis to determine the financial strength of an existing or potential retail operation. The unbiased analysis can project gasoline volume and in-store revenue or profit potential, providing you with leverage in your negotiations and investment decisions. -
Operations & retailer site excellenceOperational assessmentOur retail specialists conduct in-depth evaluations of your store’s performance across key operational areas — offering actionable insights to help you streamline operations and boost profitability.
ENERGY PRODUCTS YOU CAN TRUST
Refining power
CHS fuels America’s energy needs as the nation’s largest cooperative refiner. Our refineries in Laurel, Mont., and McPherson, Kan., currently have a combined processing capacity of 175,000 barrels a day. To get crude oil to our refineries and safely move finished product to the marketplace, CHS taps into more than 2,000 miles of pipeline throughout the United States and Canada.
Fuel reliability
Cenex Top Tier™ detergent gasoline is available at every Cenex location, our gasoline contains 2.5x more detergent than standard fuel — helping maximize engine performance, improve fuel economy, and reduce emissions for cleaner air.
Proven energy expertise
With over 90 years of expertise, Cenex delivers more than energy — we deliver confidence. Our legacy in petroleum refining, lubricant blending, and propane supply ensures reliable, high-quality solutions that keep your business running smoothly.
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Brand with Cenex
Partnering with Cenex provides the marketing, operational, and financial support your c-store needs to stay competitive and grow. Connect with us to learn more about the Cenex dealer branding program and what it can do for your business.
