Grow your c-store with the Cenex® RISE program
The Cenex® RISE (Reimbursements and Improvements to Support Energy) program covers 100% of your local marketing and store enhancement costs, including advertising, upgrades, and employee training. With a streamlined reimbursement process, RISE gives you control to invest where it matters most—helping you grow your business more efficiently.
Flexible funding to support retailers
RISE provides flexible funding designed to help Cenex retailers invest in the areas that drive the most impact. Whether it’s marketing, store improvements, or employee training, the program empowers you to grow your brand, enhance operations, and strengthen your team.
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Marketing funds
Invest in radio advertisements, direct mail, social media marketing, branded merchandise and much more to increase sales and brand awareness in and around your community. -
Improvement funds
Enhance your store image, operational efficiency, and customer experience with funding for upgrades, tank maintenance, and product identification. -
Training funds
Empower your employees and educate customers with training programs that drive measurable results. Flexible reimbursement options let you choose the training that delivers the greatest impact.
Funding that fuels success
No matter what your business goals are, whether you want to attract more customers, enhance your store, or build a stronger team, the Cenex RISE program is designed to support your success. Take advantage of flexible financial resources to grow your brand, improve operations, and invest in the people who drive your business forward.
Local store marketing
Promote your store with ready-to-use or customizable branded templates that preserve your local identity while aligning with the Cenex brand.
Partner with Cenex
Unlock marketing, store improvement, and training support for your c-store. Complete the form below to connect with our team and see how RISE funding can help you achieve your business goals. Our experts are here to guide you every step of the way.
