Grow your c-store with the Cenex® RISE program
The Cenex® RISE (Reimbursements and Improvements to Support Energy) program covers 100% of your local marketing and store enhancement costs, including advertising, upgrades, and employee training. With a streamlined reimbursement process, RISE gives you control to invest where it matters most—helping you grow your business more efficiently.
Flexible funding to support retailers
RISE provides flexible funding to help Cenex retailers invest in areas that drive impact. Whether it’s marketing, store improvements, or educational training, the program empowers you to grow your brand, enhance operations, and support continued learning across your business.
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Marketing funds
Invest in radio advertisements, direct mail, social media marketing, branded merchandise and much more to increase sales and brand awareness in and around your community. -
Improvement funds
Enhance your store image, operational efficiency, and customer experience with funding for upgrades, tank maintenance, and product identification. -
Training funds
Empower your employees and educate customers with training programs that drive measurable results. Flexible reimbursement options let you choose the training that delivers the greatest impact.
Funding that fuels success
No matter your business goals; whether attracting more customers, enhancing your store, or investing in your team, the Cenex RISE program provides flexible financial resources to help grow your brand, improve operations, and support the people who drive your business forward.
Local store marketing
Promote your store with ready-to-use or customizable branded templates that preserve your local identity while aligning with the Cenex brand.
Brand with Cenex
Unlock marketing, store improvement, and training support for your c-store. Complete the form below to connect with our team and see how RISE funding can help you achieve your business goals. Our experts are here to guide you every step of the way.
