Personalize your c-store loyalty program

Shoppers today want more than a generic discount. They want personalized experiences that make them feel valued and understood. The most successful convenience store loyalty programs go beyond “earn and redeem” mechanics to create deeper customer connections, stronger community ties, and measurable sales growth.

Through our partnership with Patron Points^®, Cenex^® gives retailers the tools, flexibility, and insights to design a program that’s personalized, automated, and easy to manage—without adding complexity for your team.

Loyalty that feels local

Unlike one-size-fits-all national programs, Patron Points lets Cenex-branded retailers create personalized promotions that resonate with their communities and reflect their store’s identity. You know your customers best, so our goal is to give you the tools to reward them in ways that feel personal and memorable.

Examples of personalization strategies

• Seasonal and holiday-themed offers: Create timely promotions that drive excitement and repeat visits:
  • “12 Days of Giveaways” in December 🎁
  • “Double points on iced drinks” during summer ☀️
  • “Fuel + pie bundle” for Thanksgiving week 🥧
• Birthday rewards that build emotional loyalty: Automatically send personalized offers like:
  • Free in-store treats 🎂
  • Exclusive birthday discounts 🎉
    These small touches make customers feel special—and keep your store top of mind.
• Community-focused promotions: Tie rewards to local events and traditions to deepen connections:
  • “Homecoming Week Perks” — extra points leading up to the big game 🏈
  • “Parade Day Rewards” — show your wristband and earn triple points 🎈

By tailoring rewards to what matters most in your community, you create moments that resonate—encouraging repeat visits and deeper loyalty.

Tools that make personalization seamless

Personalizing your loyalty program doesn’t have to mean more work. With Patron Points, Cenex gives you the tools to create dynamic, automated experiences that scale with ease:

• Automatic reward delivery: Set up birthday offers, milestone discounts, or seasonal bundles once—Patron Points handles the rest.
• Mobile app integration: Customers can track points, redeem offers, and receive real-time push notifications, keeping them engaged between visits.
• Targeted in-store incentives: Deliver special offers to fuel-only buyers or frequent shoppers to encourage crossovers and boost basket size.
• Built-in campaign reporting: Test different promotions, analyze results, and refine strategies with real-time performance insights.

This combination of local flexibility and automated functionality empowers Cenex-branded retailers to provide personalized experiences at scale—without creating extra work for your staff.

Build a loyalty program that’s unmistakably yours

Loyalty isn’t just about points—it’s about people. With Patron Points, you can create a loyalty experience that’s as unique as your community and as flexible as your goals—and when you brand with Cenex, you get the expertise and support to make it happen.

Cenex provides retailers with:

• Flexibility: Design promotions and rewards that fit your market and customer base
• Scalability: Start simple, then layer on advanced personalization as your program grows
• Support: Gain access to analytics, marketing assets, and expert guidance

By combining the Cenex brand’s trusted reputation with Patron Points’ personalization tools, you can turn your loyalty program into a competitive advantage that converts fuel buyers into in-store shoppers, builds stronger customer relationships, and drives revenue.

Learn more about branding with Cenex, and see how Patron Points can help you personalize rewards, boost engagement, and grow sales. 

Explore loyalty solutions

About Cenex
Cenex is a trusted partner for convenience store owners and retailers, bringing over 90 years of expertise in high-quality energy solutions. From premium fuels to lubricants and propane, we provide the products, programs and support retailers need to brand with Cenex, drive traffic, build customer loyalty and grow their business.