Why marketing your loyalty program matters
Launching a loyalty program is a smart way to increase repeat visits and drive higher spend—but simply having a program isn’t enough. Customers need to know it exists, understand the benefits, and feel motivated to use it. With the right approach, your loyalty program becomes a cost-effective marketing tool that strengthens relationships and drives measurable results.
Learn more about why every c-store needs a loyalty program.
1. Eye-catching in-store signage
Strategically placed signage draws attention and helps customers understand your loyalty program quickly. Posters, shelf tags, and digital displays can highlight how shoppers earn rewards and what they can redeem them for. Clear visuals make participation simple and appealing.
2. QR codes & mobile app promotion
Most customers are mobile-first, so make it easy for them to sign up and track rewards on their phones. QR codes on signage or receipts guide customers to your loyalty app, simplifying enrollment and encouraging engagement.
3. Use social media to reinforce messaging
Your social channels are an extension of your store. Share posts, graphics, and stories that highlight promotions, reward milestones, or seasonal offers. Even a small social presence can increase awareness and remind customers to engage with your program.
4. Maximize pump visibility with toppers & window clings
Fuel-only customers are a key opportunity. Pump toppers, hose talkers, and window clings highlight loyalty benefits while customers refuel, driving in-store traffic and app sign-ups. These simple tools help capture attention before the customer even enters the store.
5. Empower your team with a simple script
Your employees are your best ambassadors. Providing a short, friendly script for promoting loyalty sign-ups at checkout ensures consistent messaging and creates a personal connection with customers. Staff engagement can significantly increase participation.
6. Offer sign-up incentives
A small incentive can make a big difference. Double points, instant discounts, or bonus rewards for first-time sign-ups motivate customers to join and start engaging immediately, turning casual shoppers into loyal members.
7. Leverage Cenex marketing support
You’re not alone in promoting your loyalty program. Cenex provides ready-to-use marketing templates, digital assets, and guidance so you can focus on engaging customers instead of creating materials from scratch. Personalized support ensures your program is promoted effectively across your store and community.
Promote your loyalty program with confidence
A loyalty program only works when customers use it consistently. By combining in-store visibility, mobile engagement, incentives, and marketing support from Cenex, you can increase sign-ups, drive repeat visits, and maximize ROI. Loyalty isn’t just a program—it’s a way to build stronger relationships, encourage repeat purchases, and grow your business.
About Cenex
Cenex is a trusted partner for convenience store owners and retailers, bringing over 90 years of expertise in high-quality energy solutions. From premium fuels to lubricants and propane, we provide the products, programs and support retailers need to drive traffic, grow loyalty, and increase profitability.
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