For Cenex®-branded retailers, converting fuel-only customers into in-store shoppers represents one of the most effective ways to increase revenue and improve profitability. The opportunity lies in using loyalty insights to encourage cross-shopping behaviors and create personalized purchase experiences that keep customers coming back.
With our industry expertise and Patron Points®, our preferred loyalty partner, you gain the tools to turn every fuel visit into a sales opportunity.
Why converting fuel-only customers drives convenience store growth
Fuel customers are already your highest-volume source of traffic—but if they leave without entering your store, you’re missing out on significant revenue potential. That’s where a smart convenience store loyalty program can make the difference.
By connecting fuel rewards to in-store incentives, Cenex helps retailers:
- Grow average basket size — increase revenue per visit
- Boost customer visit frequency — give customers a reason to return
- Improve customer retention — strengthen long-term loyalty
When done right, even a small shift in customer behavior can translate into substantial profit growth.
How Patron Points® helps retailers boost in-store sales
Through our strategic partnership with Patron Points, you’ll gain access to customer insights, digital engagement tools, and tailored promotions designed to drive sales both at the pump and inside your store.
1. Create cross-category promotions
Use bundled offers that combine fuel rewards with popular in-store items:
- “Get 10¢ off per gallon when you buy two beverages.”
- “Earn bonus points when you grab a hot snack with your fill-up.”
These offers nudge customers toward making additional purchases they might not have otherwise considered.
2. Leverage limited-time loyalty rewards
Seasonal and time-sensitive deals add urgency and encourage impulse buys:
- “This week only: Triple points on candy and chips.”
- “Weekend bonus: Spend $5 inside and earn extra rewards.”
3. Engage customers through the mobile app
With the Patron Points mobile app, shoppers can track points, redeem offers, and receive real-time notifications about exclusive in-store deals.
This ongoing digital engagement keeps your business top-of-mind and builds long-term loyalty—turning occasional visits into repeat sales.
Why Cenex is the right partner for growing your c-store business
When you choose to brand with Cenex, you gain more than high-quality fuel and energy solutions—you gain a business partner. Through our preferred loyalty platform, Patron Points, Cenex provides retailers with:
- Turnkey loyalty solutions backed by deep industry expertise
- Marketing materials and staff training to ensure program success
- Insights and analytics that help you make smarter business decisions
By combining the Cenex brand reputation with cutting-edge loyalty tools, you’ll be equipped to attract more customers, boost in-store sales, and build lasting brand loyalty.
Ready to drive more in-store sales?
Turning fuel-only buyers into in-store shoppers doesn’t have to be complicated. With Cenex and Patron Points, you’ll have the expertise, tools, and support you need to maximize every visit and grow your business.
Learn more about branding with Cenex and discover how our loyalty solutions can help you unlock your store’s full potential.
About Cenex
Cenex is a trusted partner for convenience store owners and retailers, bringing over 90 years of expertise in high-quality energy solutions. From premium fuels to lubricants and propane, we provide the products, programs and support retailers need to brand with Cenex, drive traffic, build customer loyalty and grow their business.
Recent articles
Why every c-store needs a loyalty program
Unlocking customer data to boost sales: How loyalty insights can help c-stores grow
Turning fuel buyers into in-store shoppers with loyalty rewards
Personalize your c-store loyalty program