What is tobacco scan data?
Scan data refers to the information captured at the point of sale (POS) every time a tobacco product is purchased. This includes:
- Product type and SKU
- Price paid
- Discounts or loyalty offers applied
- Timestamp of the transaction
- Store location
Retailers then submit this data to manufacturers like Altria to demonstrate compliance, validate promotions, and access incentive programs.
Why accurate scan data matters for Tier 4 and loyalty
Submitting accurate scan data is crucial for:
Funding eligibility — manufacturers use data to decide incentive payments.
Loyalty participation — Tier 4 requirements (including LID segmentation and Personalization+) rely on verified purchase activity.
Compliance — regulators expect transparency into age-restricted product sales.
For operators focused on how to increase gas station profits, scan data is more than a reporting requirement — it’s a business opportunity. Done well, it allows you to participate in advanced loyalty programs, capture higher incentives, and build repeat traffic.
Common scan data mistakes retailers make
- Incomplete data capture — not all POS systems record discounts or loyalty redemptions properly
- Delayed submissions — waiting too long to submit can mean missing incentive deadlines
- System integration gaps — loyalty programs and POS software must talk to each other
- Human error — improper scanning or mis-coded SKUs can throw off compliance
How Cenex® helps retailers stay ahead
Through the Cenex retailer program, operators gain access to tools and training that simplify scan data submissions. Whether you’re an independent looking for gas station franchise alternatives or exploring fuel supplier opportunities, Cenex, through our Patron Points partnership, provides the support you need to comply with Tier 4 and maximize funding.
Pro tip: Don’t think of scan data as a burden. It’s the foundation for smarter loyalty, stronger c-store consulting services, and sustainable growth.
Learn more about the Cenex dealer program and how Cenex dealer benefits go beyond fuel supply.
About Cenex
Cenex is a trusted partner for convenience store owners and retailers, bringing over 90 years of expertise in high-quality energy solutions. From premium fuels to lubricants and propane, we provide the products, programs, and support retailers need to brand with Cenex, drive traffic, build customer loyalty, and grow their business.
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