Hooked on tradition: Hayward’s Musky Festival makes a splash as a 2024 Hometown Throwdown finalist

Where big fish meets big fun

In Hayward, Wisconsin, summer isn’t summer without the Musky Festival. Known as the home of the National Fresh Water Fishing Hall of Fame, this Northwoods town reels in thousands each June for a celebration that’s equal parts quirky, proud, and unforgettable. That’s why Cenex is thrilled to name the Musky Festival a finalist in the 2024 Hometown Throwdown—our annual giveback competition honoring small towns with big community spirit.

A festival that celebrates more than just a fish

You don’t have to be an angler to enjoy Hayward’s Musky Festival (but it doesn’t hurt). Sure, the festival tips its cap to the mighty muskellunge that put Hayward on the map—but over the years, it’s grown into so much more.

From a vibrant arts and crafts fair to the Grand Parade, live music, a 5K run, and a classic car show, the festival is a summer highlight for families across Sawyer County and beyond.

Why Hayward

At Cenex, we believe local traditions are the soul of a strong community. Hometown Throwdown isn’t just about awarding funding—it’s about spotlighting the stories and celebrations that define small-town life. Hayward’s Musky Festival stood out not only for its size and history (it’s the oldest festival in northern Wisconsin!) but also for how it unites the town around pride, fun, and fishing.

And we know something about fueling pride. With Cenex stations across Wisconsin, we’re proud to support the rural towns that power our country—and Hayward is a shining example.

The power of local support

Festivals like Musky Fest don’t just happen. They’re built by dedicated volunteers, small businesses, and neighbors who believe in showing up and pitching in. That’s why the Hometown Throwdown prize will go directly into making the event even better—from new signage and kids’ activities to expanded seating and safety enhancements.

Cenex®: fueling festivals and community pride

We’re more than just a fuel brand—we’re a part of the towns we serve. From Hayward to hundreds of communities across the Midwest and beyond, we're committed to supporting local pride through initiatives like the Hometown Throwdown.

Our network of locally owned stations and cooperatives plays a vital role in these towns—whether it’s keeping combines running during harvest or fueling your car on the way to the lake. When you choose Cenex, you’re supporting the communities you care about.

Mark your calendar: Musky Festival returns in 2025

Already thinking about next summer? So are we. With support from Cenex and local sponsors, the Musky Festival team is planning new ways to reel in even more excitement next year. Trust us—you won’t want to miss it.

See all festival winners

About Cenex
Cenex is the largest cooperative refiner in the country, bringing over 90 years of expertise in high-quality energy solutions. Cenex offers premium fuels, lubricants and propane products that power both vehicles and homes in America.